How We Work
A 30‑Day Diagnostic first. Then a simple choice: install the system yourselves, or have us help you run it for a season.
Start with the 30‑Day Growth System Diagnostic
Every engagement begins the same way:
Growth Continuity Check (20 minutes)
Short call to see how new work shows up today and whether a Diagnostic makes sense.
30‑Day Growth System Diagnostic
We map your growth dependencies, review pursuit or quote economics, design a first cut Growth Operating System, and build a six number executive scoreboard.
Review and 90 day plan
We walk your leadership team through what we found and the moves we recommend.
From there, you choose how you want to install and run the system.
You run the system, we stay close enough to help
Some firms want to keep everything in house, but value a steady outside perspective.
After the Diagnostic, that can include:
- Helping you refine the Growth Operating System and scoreboard as you start using them.
- Joining key growth review meetings on a regular cadence, such as quarterly.
- Being available to test big moves, such as hiring, agency decisions, or new market bets, against the system we designed.
You own the system. We help you keep it honest, simple, and aligned with what you said matters.
Smart Yeti as your fractional Growth System Owner
For firms that want more hands on help, Smart Yeti can sit in a Growth System Owner seat for a defined period.
That typically includes:
- Owning the Growth Operating System and executive scoreboard.
- Facilitating regular growth reviews with your leadership team.
- Translating strategy into clear priorities for seller‑doers, marketing, business development, and outside partners.
- Guarding system before staffing so new hires, agencies, and tools plug into a coherent plan.
Think of it as having a systems minded growth leader on your side while your team and the next generation build new habits.
We define scope, cadence, and duration up front so it is clear how this role fits alongside your existing leaders and advisors.
We do not replace your people. We give them a system.
Smart Yeti does not:
- Try to replace your trusted staff, seller‑doers, or long time partners.
- Sell media, software, or a creative team.
Instead, we:
- Clarify the system your people are already running, often mostly in their heads.
- Help you put simple structure and numbers around it.
- Make it easier for your internal team, agencies, and vendors to plug into that system and be measured fairly.
What you can count on
You can expect us to:
Lead with evidence, not hype
We show you the math behind our recommendations.
Protect your senior people’s time
We do the heavy lifting and you join the key conversations.
Stay vendor agnostic
We have no media, software, or agency quota to hit.
Keep it simple
No fifty page frameworks or bloated dashboards, just the few structures and numbers that matter.